Customer surveys may not seem very exciting, but they can be crucial to your business success. Customer surveys are a conventional marketing research strategy, and with technological advancements, other tactics have been adopted, such as email or social media engagement. However, customer surveys shouldn’t be overlooked. They provide relevant information from your target audience, providing highly effective results you can … Continue reading
Jeremy Brett, Managing Director of the Consumer Protection Association, reflects on a politically charged year and shares his top tips to help installers weather the storm to win more business. Trump. Brexit. Leicester City winning the Premier League! Who would have thought any of these people and projects would have been pushed to the forefront of our political discourse and … Continue reading
Having a comprehensive and well-planned business strategy is important. For companies in the construction industry, generating leads is a massive part of the business’ success. When you want to boost your sales, you may not be doing everything you could to help maximise your business’ potential. Here at the CPA, we want all our members to succeed. For installers and … Continue reading
A recent survey from a reputable UK comparison site provider has found that more than half of the 2,500 homeowners they questioned would rather make home improvements than move up the property ladder. Steep moving costs, stamp duty tax and high house prices are the main contributing factors to the ‘improve not move’ trend. As of August 2016, the average … Continue reading
The CPA have partnered with Doodle Ads to offer members an eye-catching and engaging hand-drawn video that explains the benefits of choosing a CPA member to carry out a home improvement project. CPA membership is a powerful way of standing out against the cowboy competition, and homeowners can be safe in the knowledge that all CPA members are fully vetted … Continue reading
As well as marketing leading insurance backed guarantees, The CPA can also offer its members high quality sales and marketing support to help boost your profit. Sales and marketing support that actually works As an organisation dedicated to safeguarding standards across the the Construction and Fenestration industries, we take sales and marketing very seriously. That’s why we provide a range … Continue reading
An industry first consumer survey has revealed that a fair chunk of homeowners are looking to invest in home improvement products in the next year. The Consumer Protection Association polled 1000 homeowners as part of the independent survey, all of which had been selected to represent a cross-section of the UK population; and all of which were property owners. Respondents … Continue reading
A major survey has been commissioned to ask the general public their views on insurance and deposit protection in relation to home improvements. The Consumer Protection Association polled 1000 homeowners as part of the independent survey, all of which had been selected to represent a cross-section of the UK population; and all of which were property owners. Respondents were asked … Continue reading
In this series, we’ve been discussing how consumer behaviour has changed, what consumers want in a tradesperson and their ideal home improvement product. We know how sales have changed, but what does this mean for your sales pitches? Here are some practical sales and marketing tips to help you get more qualified leads. 1. Everybody LOVES showrooms Consumers love the … Continue reading
Nowadays, consumers rarely look you up in the phone book or local newspaper. There are so many new avenues available that sometimes it can be hard to know where to advertise your services. Capitalising on this upsurge in demand for home improvement services can be difficult if you don’t exist where consumers are searching. So where do consumers turn to … Continue reading
2021’s worst UK consumer protection breaches
Back in 2018, we took a look at some of the biggest consumer protection breaches of that year. Boohoo’s time-sensitive advertising campaign and Facebook’s massive data privacy breach stood out as ...Read More
Building Regulation changes come into force from June, but how will they affect contractors?
New Approved Documents were introduced at the end of 2021, as well as changes to others. Approved Document O has been created, while Approved Documents F and L have been amended. These all have an imp...Read More
6 Reasons Why Consumer Surveys are Incredibly Effective
Customer surveys may not seem very exciting, but they can be crucial to your business success. Customer surveys are a conventional marketing research strategy, and with technological advancements, oth...Read More
