Website to showcase major new initiative

Following the roll out of its new initiative – CPA FastTrack – the Consumer Protection Association has launched a brand new website to showcase how the organisation can help installers grow their business.At the beginning of 2014 the CPA rolled out FastTrack, which is designed to help their members find out more about the support organisations’ services and identify what elements they want to use to help them add value to their sales presentations.The service contains FastTrack sales; FastTrack legislation; FastTrack knowledge and FastTack Insurance Backed Guarantees.The new website will give more information about the service and how installers can access information to speed up the upcoming MTC accreditation; boost sales and get information on the latest trends affecting their industry.

Adjusting to an ever-changing world and industry

John Travers, Director at the CPA, comments: “We recognise the world is changing, our country is changing and most importantly our industry is changing.“The economy is improving but the context is different now – selling to the consumer has changed; the way information is consumed has changed. This is why we invested heavily to launch a new website showing how we can help installer’s fast track themselves to success. “It’s functional, informative and will provide a resource for information about the home improvement market, as well as downloads, survey results, sales training guides and videos.”As part of its core business the CPA equip installers with Insurance Backed Guarantees, promotional literature, finance and insurance, deposit protection and training and reports to help them stand out when they present themselves to potential customers.